Potential Briggs Bankruptcy

[KE4AVB]

Gentlemen, There looks to be a good chance that bankruptcy is in Briggs and Stratton near future. Last I went through the parts delivery problems which seem to have resolve themselves but the deliveries are getting slow to ship again.

Here is the new article link.

https://www.bizjournals.com/milwaukee/news/2020/07/10/uncertain-future-for-briggs-stratton-with-potent.html

[bgsengine]

I'm not even surprised.. I think I called that several months ago.. writing was on the wall even then.. and I'd not be surprised to see more of the same within the industry as people start going to hiring lawn care contractors or using battery powered equipment.. and the remaining DIY'ers that can afford it will go for the high-end high quality stuff.. the low-price cheapo consumer units will end up becoming "loss leader" sales, and poorer quality.. and with the improving quality of some of the china clone brands (Notably HF Predator engines) with their much lower price point, I just can't really see as there is much remaining market for consumer level engines from the Big Two (Formerly Big Three before Tecumseh went down the toilet) - Briggs & Kohler - So if Briggs is gonna hope to remain viable in the long-term, they need to cut into Kohler/Kawasaki market share on the commercial side of things and develop new high-end markets at premium margins, instead of trying to rejuvenate declining brands by slapping a former quality-name on an MTD unit...

were I to offer up advice for service shops that have a heavily consumer clientele, I'd strongly suggest starting to develop your own sources for service parts for china-clone engines & equipment (and complete engines for re-power projects) and take the time to figure out your cross reference compatibility on parts... and then, diversify your business away from consumer gas powered lawn & garden repairs, 'cause eventually I really do think that sort of market will fall to the purview of the hobbyist or small-scale (under the table) shops, as there just won't be enough volume of work to sustain a full time professional operation on consumer product repairs alone..

[KE4AVB]

https://www.bizjournals.com/milwaukee/news/2020/07/15/chapter-11-filing-expected-from-briggs-stratton.html

[38racing]

Official
https://www.marketwatch.com/amp/story/b ... 2020-07-20

[bobodu]

Saw a Facebook ad for a 42 inch TV...the guy wanted $200 for it !!! Jes sayin'
The demand for cheap goods are part of human nature.

[jerkputter123]

Its criminal on how they give out cash retention awards for certain executive officers and other key employees during all this mess.

[bgsengine]

Saw a Facebook ad for a 42 inch TV...the guy wanted $200 for it !!! Jes sayin'
The demand for cheap goods are part of human nature.

Funny thing is, those same people that don't want to spend more than $99 on a new lawnmower, and expect me to fix their $69 box-store trimmer for $20, are the same ones that don't think twice about spending $1,200 on a brand new phone or $8,000 on a new ATV.

[jerkputter123]

Saw a Facebook ad for a 42 inch TV...the guy wanted $200 for it !!! Jes sayin'
The demand for cheap goods are part of human nature.

Funny thing is, those same people that don't want to spend more than $99 on a new lawnmower, and expect me to fix their $69 box-store trimmer for $20, are the same ones that don't think twice about spending $1,200 on a brand new phone or $8,000 on a new ATV.

That's why I believe in Karma . We can never change these people but Karma might show its face

[RoyM]

It is all about priorities. A lawwnmower or trimmer is a necessary evil, the atv or boat is a manly toy.

[KE4AVB]

https://investors.basco.com/news-releases/news-release-details/briggs-stratton-enters-sale-agreement-and-initiates-voluntary